Ungangenisa kanjani kusuka eChina

Amathiphu Akhethekile Mayelana nokungenisa okuvela e-China

Engikwabelana Ngayo Namakhasimende Ami Kuphela

Abantu abaningi bafuna ukungenisa izimpahla ezivela eShayina, kodwa njalo bengenakho ukuzethemba ekuzameni ngenxa yokukhathazeka okuthile, njengesithiyo solimi, inqubo yohwebo yamazwe ngamazwe eyinkimbinkimbi, imikhonyovu, noma imikhiqizo yekhwalithi embi.

Kunezifundo eziningi ezikufundisa ukuthi ungangenisa kanjani zisuka e-China, zikukhokhisa amakhulu amadola njengemali yokufunda.Kodwa-ke, iningi lazo liyiziqondiso zezincwadi zesikole esidala, ezingafanelekile ibhizinisi lamanje elincane noma abangenisi be-e-commerce.

Kulo mhlahlandlela owusizo kakhulu, kulula kuwe ukuthi ufunde lonke ulwazi lwayo yonke inqubo yokungenisa ukuze uhlele ukuthunyelwa.

Ukukusiza uqonde kangcono, kuzonikezwa isifundo sevidiyo esihambisanayo sesinyathelo ngasinye.Kujabulele ukufunda kwakho.

Lo mhlahlandlela uhlukaniswe izigaba eziyi-10 ngokuya ngezigaba ezahlukahlukene zokungenisa.Chofoza noma yisiphi isigaba osithandayo ukuze ufunde kabanzi.

Isinyathelo 1. Thola ukuthi ufanelekile yini ukungenisa ezweni laseShayina.

Cishe wonke usomabhizinisi omusha noma onolwazi uzokhetha ukungenisa imikhiqizo evela e-China ukuze athole imajini yenzuzo ephezulu.Kodwa into yokuqala okufanele uyicabangele ukuthi singakanani isabelomali okufanele ulungiselele ukusithenga sisuka eChina.Kodwa-ke, isabelomali siyahluka kumodeli yebhizinisi lakho.

I-$ 100 kuphela yebhizinisi le-dropshipping

Ungasebenzisa u-$29 ekwakheni iwebhusayithi ku-Shopify, bese utshala imali ethile emkhangisweni wenkundla yezokuxhumana.

Isabelomali esingu-$2,000+ sabathengisi be-e-commerce abavuthiwe

Njengoba ibhizinisi lakho livuthwa, kungcono ungabe usathenga kubathumeli bemikhumbi ngenxa yezindleko eziphezulu.Umkhiqizi wangempela uyisinqumo sakho esingcono kakhulu.Imvamisa, abahlinzeki baseShayina bazosetha i-oda elincane lokuthenga lika-$1000 lemikhiqizo yansuku zonke.Okokugcina, ngokuvamile kubiza u-$2000 kuhlanganise nezimali zokuthumela.

$1,000-$10,000 +yemikhiqizo emisha sha

Kuleyo mikhiqizo engadingi isikhunta, njengezingubo noma izicathulo, udinga nje ukulungiselela u-$1000-$2000 ukuze wenze ngokwezifiso imikhiqizo ngokwesidingo sakho.Kodwa kweminye imikhiqizo, njengezinkomishi zensimbi engagqwali, amabhodlela e-cosmetic epulasitiki, abakhiqizi badinga ukwenza isikhunta esithile ukukhiqiza izinto.Udinga u-$5000 noma isabelomali esingu-$10,000.

$10,000-$20,000+foribhizinisi lendabuko elithengisayo/lezitolo

Njengosomabhizinisi wendabuko ongaxhunyiwe ku-inthanethi, uthenga imikhiqizo kubahlinzeki basendaweni yangakini njengamanje.Kodwa ungazama ukuthenga imikhiqizo evela e-China ukuze uthole inani elincintisana kakhulu.Ngaphezu kwalokho, akufanele ukhathazeke ngezinga eliphezulu le-MOQ e-China.Ngokuvamile, ngokusho kwemodeli yebhizinisi lakho, ungahlangabezana nayo kalula.

Isinyathelo sesi-2. Funda ukuthi yimiphi imikhiqizo okuhle ukuyingenisa ivela e-China.

Ngemva kokuhlaziya isabelomali sokungenisa oyidingayo, isinyathelo esilandelayo ukukhetha umkhiqizo ofanele ongawungenisa usuka e-China.Imikhiqizo emihle ingakulethela inzuzo enhle.

Uma uyisiqalisi esisha, nazi iziphakamiso zereferensi yakho:

Ungangenisi imikhiqizo ethrendayo

Imikhiqizo ethrendayo njengama-hoverboards, ngokuvamile isakazeka ngokushesha, uma ufuna ukwenza imali esheshayo ngokuthengisa imikhiqizo enjalo, udinga ukuba nokuqonda okuqinile kwemakethe ukuze ubambe ithuba.Ngaphezu kwalokho, isistimu yokusabalalisa eyanele kanye nekhono eliqinile lokuphromotha kuyadingeka, futhi.Kodwa abangenisi abasha ngokuvamile abanawo amakhono anjalo.Ngakho-ke akuyona inketho ehlakaniphile kosomabhizinisi abasha.

Ungangenisi imikhiqizo enenani eliphansi kodwa edingeka kakhulu.

Iphepha le-A4 liyisibonelo esijwayelekile sezinhlobo ezinjalo zemikhiqizo.Abantu abaningi abathenga kwamanye amazwe bacabanga ukuthi kufanele kube nenzuzo ukuwangenisa kusuka eShayina.Kodwa akunjalo.Njengoba imali yokuthumela yemikhiqizo enjalo izoba phezulu, abantu ngokuvamile bakhetha ukungenisa amayunithi engeziwe ukuze behlise izindleko zokuthumela, okuzoletha i-inventory enkulu kuwe ngokufanele.

Zama imikhiqizo ehlukile evamile esetshenziswa nsuku zonke

Emazweni amaningi athuthukile, imikhiqizo evamile esetshenziswa nsuku zonke ivame ukubuswa abathengisi abakhulu, futhi abantu bavame ukuthenga imikhiqizo enjalo kubo ngokuqondile.Ngakho-ke, imikhiqizo enjalo ayizikhetheli ezifanele osomabhizinisi abasha.Kodwa uma usafuna ukuthengisa imikhiqizo ejwayelekile, ungazama ukulungisa ukwakheka komkhiqizo ukuze ukwenze uhluke.

Isibonelo, uhlobo lwe-TEDDYBOB eCanada luzuza impumelelo ngokuthengisa imikhiqizo yalo ekhangayo neyingqayizivele yezilwane ezifuywayo.

Zama imikhiqizo ye-Niche

Imakethe ye-niche isho ukuthi bambalwa abancintisana nabo abathengisa imikhiqizo efanayo neyakho.Futhi abantu bazozimisela kakhulu ukusebenzisa imali eyengeziwe ekuthengeni, ngokufanele, uzokwenza imali eyengeziwe.

Thatha ipayipi lengadi elinwebekayo njengesibonelo, amakhasimende ethu amaningana asefinyelele imali engenayo yonyaka engaphezu kuka-$300,000.Kodwa i-ROI(ukubuyisela ekutshalweni) kwemikhiqizo iphansi kakhulu kusukela ngo-2019, akusafanele ukuthi bayithengise.

Isinyathelo sesi-3. Qinisekisa ukuthi imikhiqizo inenzuzo futhi ivunyelwe ukungenisa ezweni lakini.

● Kungakhathaliseki ukuthi hlobo luni lwemikhiqizo ofuna ukuyingenisa ezweni, isinyathelo esibalulekile siwukwenza ucwaningo olwanele mayelana nezindleko zomkhiqizo kusenesikhathi.

● Kubalulekile ukufunda inani leyunithi yomkhiqizo kusenesikhathi.Intengo yemikhiqizo elungele ukuthunyelwa ku-Alibaba ingaba indinganiso eyireferensi ukuze ubambe ibanga lentengo.

● Imali yokuthumela iphinde ibe yingxenye ebalulekile yazo zonke izindleko zomkhiqizo.Nge-express yamazwe ngamazwe, uma isisindo sakho sephakheji sidlula ama-20kgs, imali yokuthumela icishe ibe ngu-$6-$7 nge-1kg.Impahla yasolwandle ingu-$200-$300 nge-1 m³ kufaka phakathi zonke izindleko, kodwa ngokuvamile inomthwalo obuncane obungu-2 CBM.

● Thatha izihlanzi zezandla noma i-nail polish njengesibonelo, kufanele ugcwalise amabhodlela angu-2,000 wezihlanzi zezandla ezingu-250ml noma amabhodlela angu-10,000 e-nail polish ukuze ugcwalise ngo-2m³.Ngokusobala, akulona uhlobo lomkhiqizo omuhle ongawungenisa wamabhizinisi amancane.

● Ngaphandle kwalezi zici ezingenhla, kukhona nezinye izindleko ezifana nezindleko zesampula, intela yokungenisa ezweni.Ngakho-ke uma uzongenisa imikhiqizo evela e-China, kungcono wenze ucwaningo oluphelele mayelana nezindleko eziphelele.Bese unquma ukuthi kunenzuzo yini ukungenisa imikhiqizo evela eChina.

Isinyathelo sesi-4. Thola abahlinzeki be-Chinese ku-inthanethi nge-Alibaba, i-DHgate, i-Aliexpress, i-Google, njll.

Ngemva kokukhetha umkhiqizo, okudingeka ukwenze ukuthola umphakeli.Nazi iziteshi ezi-3 eziku-inthanethi zokusesha abahlinzeki.

Amawebhusayithi okuhweba e-B2B

Uma i-oda lakho lingaphansi kwe- $ 100, i-Aliexpress iyisinqumo esilungile kuwe.Kunezinhlobonhlobo zemikhiqizo nabahlinzeki ongakhetha kubo.

Uma i-oda lakho liphakathi kuka-$100-$1000, ungacabangela i-DHagte.Uma unesabelomali esanele sokuthuthukisa ibhizinisi lakho lesikhathi eside, i-Alibaba ingcono kuwe.

I-Made-in-China kanye ne-Global Sources izingosi ezithengiswa kakhulu njenge-Alibaba, ungazama futhi.

Sesha ku-Google ngqo

I-Google iyisiteshi esihle sokuthola abahlinzeki baseShayina.Eminyakeni yakamuva.Izimboni eziningi zaseShayina nezinkampani ezihwebayo zakha awazo amawebhusayithi ku-Google.

I-SNS

Ungase futhi ufune abahlinzeki baseShayina kwezinye izinkundla zokuxhumana, njenge-Linkedin, i-Facebook, i-Quora, njll. Abahlinzeki abaningi baseShayina bafuna ukuqashelwa kabanzi, ngakho bavame ukwabelana ngezindaba zabo, imikhiqizo, kanye namasevisi ngalezi zinkundla zokuxhumana.Ungakwazi ukufinyelela kubo ukuze ufunde kabanzi mayelana nesevisi yabo nemikhiqizo, bese unquma ukuthi usebenzisana nabo noma cha.

Isinyathelo 5. Thola abahlinzeki baseShayina ngemibukiso yezohwebo, izimakethe zezitolo ezinkulu, amaqoqo ezimboni.

Thola abahlinzeki emibukisweni

Kunezinhlobo eziningi zemibukiso yaseShayina minyaka yonke.I-Canton fair iyisincomo sami sokuqala kuwe, esinohlu olubanzi kakhulu lwemikhiqizo.

Vakashela i-wholesale market yase-China

Kunezimakethe eziningi ezithengisa imikhiqizo ehlukahlukene e-China.I-Guangzhou Market kanye ne-Yiwu Market iyizincomo zami zokuqala.Ziyizimakethe ezinkulu kunazo zonke e-China futhi ungabona abathengi abavela kuwo wonke amazwe.

Ukuvakashela amaqoqo ezimboni

Abangenisi abaningi bangathanda ukuthola umkhiqizi oqondile ovela e-China.Ngakho-ke, amaqoqo ezimboni yizindawo ezifanele ongaya kuzo.I-Industrial cluster iyindawo abakhiqizi bendawo abenza uhlobo olufanayo lomkhiqizo okungenzeka ukuthi babekwe kulo ukuze kube lula kakhulu kubo ukwabelana ngamaketanga afanayo okuhlinzeka futhi baqashe abasebenzi abanolwazi oluhlobene lokukhiqiza.

Isinyathelo 6. Hlola isizinda somhlinzeki ukuze uqinisekise ukuthi sithembekile.

Abahlinzeki abaningi ongakhetha kubo, kufanele udideke ngokuthi ungamhlonza kanjani umphakeli njengozakwethu othembekile ozosebenzisana naye.Umphakeli omuhle uyisici esibalulekile ebhizinisini eliphumelelayo.Ake ngikutshele izinto ezibalulekile okungafanele uzishaye indiva

Umlando webhizinisi

Njengoba kulula ukuba abahlinzeki babhalise enkampanini yase-China uma umphakeli egxile esigabeni somkhiqizo ofanayo isikhathi eside njengeminyaka emi-3 +, ibhizinisi labo lizozinza ngokwezinga elikhulu.

Amazwe athunyelwe

Hlola ukuthi yimaphi amazwe umphakeli aseke wathumela kuwo.Isibonelo, uma ufuna ukuthengisa imikhiqizo eMelika, futhi uthola umphakeli ongakunikeza amanani ancintisanayo.Kodwa ufunda ukuthi iqembu labo eliyinhloko lamakhasimende ligxile emazweni asathuthuka, okungeyona inketho enhle kuwe.

Izitifiketi zokuthobela imikhiqizo

Ukuthi umphakeli unezitifiketi zomkhiqizo ezifanele nakho kuyisici esibalulekile.Ikakhulukazi kweminye imikhiqizo ethize efana nemikhiqizo kagesi, amathoyizi.Amasiko amaningi azoba nezidingo eziqinile zokungenisa le mikhiqizo.Futhi amanye amapulatifomu e-e-commerce nawo azokwenza izidingo ezithile zokukuvumela ukuthi uthengise kuwo.

Isinyathelo 7. Thola izingcaphuno zomkhiqizo ezisuselwe kumibandela yokuhweba (FOB, CIF, DDP, njll.)

Uma uxoxisana nabahlinzeki, uzohlangana nebinzana elithi, Incoterms.Kunamagama amaningi okuhweba ahlukene, azothonya ikhotheshini ngokufanele.Ngizobhala ezi-5 ezisetshenziswa kakhulu ebhizinisini langempela.

Isilinganiso se-EXW

Ngaphansi kwaleli gama, abahlinzeki bacaphuna inani loqobo lomkhiqizo.Abanasibopho sanoma yiziphi izindleko zokuthumela.Lokho kusho ukuthi umthengi uhlela ukuyolanda izimpahla esitolo somphakeli.Ngakho-ke, akufanelekile uma ungenaye umdluliseli wakho noma ungumuntu osanda kuzalwa.

I-FOB Quote

Ngaphandle kwentengo yomkhiqizo, i-FOB ihlanganisa nezindleko zokuthumela izimpahla emkhunjini esikhumulweni sakho sezindiza esimisiwe noma sezindiza.Ngemva kwalokho, umphakeli akanazo zonke izingozi zezimpahla, okungukuthi,

I-FOB quote=izindleko zomkhiqizo wangempela + izindleko zokuthumela zisuka endaweni yokugcina izimpahla zomphakeli ziye ethekwini okuvunyelwene ngalo eShayina + imali yenqubo yokuthumela ngaphandle.

Isilinganiso se-CIF

Umphakeli unesibopho sokuletha izimpahla ethekwini ezweni lakini, bese udinga ukuhlela ukuthumela izimpahla zakho zisuka echwebeni ziye ekhelini lakho.

Mayelana nomshwalense, akusizi uma imikhiqizo yakho ilimala ngesikhathi sokuthunyelwa.Kuyasiza kuphela lapho konke ukuthunyelwa kulahleka.Leyo,

Isilinganiso se-CIF = izindleko zomkhiqizo wangempela + izindleko zokuthumela zisuka endaweni egcina izimpahla zomphakeli ukuya ethekwini ezweni lakini + umshwalense + imali yenqubo yokuthumela ngaphandle.

Isinyathelo 8. Khetha umphakeli ongcono kakhulu ngenani, isampula, ukuxhumana, isevisi.

Ngemva kokuhlola isizinda sabahlinzeki, kunezici ezingu-5 ezibalulekile ezizonquma ukuthi yimuphi umphakeli ozogcina usebenza naye.

Izintengo eziphansi kakhulu zingase zize nezingibe

Nakuba intengo iyisici esibalulekile okufanele usicabangele lapho ukhetha abahlinzeki, ungase ube sengozini yokuthenga imikhiqizo yekhwalithi embi.Mhlawumbe izinga lokukhiqiza alilihle njengezinye njengezinto ezizacile, usayizi womkhiqizo wangempela omncane.

Thola amasampuli ukuze uhlole ikhwalithi yokukhiqiza ngobuningi

Bonke abahlinzeki bathembisa ukusho ukuthi ikhwalithi yomkhiqizo izoba yinhle, awukwazi ukuvele uthathe amazwi abo.Kufanele ucele isampula esandleni ukuze uhlole ukuthi bangakwazi yini ukukhiqiza imikhiqizo ngokwezidingo zakho, noma ukuthi izimpahla zabo ezikhona ziyilokho kanye okufunayo.

Ukuxhumana okuhle

Uma uphindaphinde izimfuneko zakho kaningi, kodwa umphakeli wakho namanje akakayenzi imikhiqizo njengoba ubucelile.Kufanele usebenzise imizamo emikhulu ukuphikisana nabo ukuze ukhiqize kabusha umkhiqizo noma ubuyisele imali.Ikakhulukazi uma uhlangana nabahlinzeki baseShayina abangasazi kahle isiNgisi.Lokho kuzokuhlanyisa nakakhulu.

Ukuxhumana okuhle kufanele kube nezici ezimbili,

Njalo qonda ukuthi yini oyidingayo.

Professional ngokwanele embonini yakhe.

Qhathanisa isikhathi sokuhola

Isikhathi sokuhola sisho ukuthi kuthatha isikhathi esingakanani ukukhiqiza nokwenza yonke imikhiqizo ilungele ukuthunyelwa ngemva kokufaka i-oda.Uma unezinketho ezimbalwa zabahlinzeki futhi amanani abo afanayo, ngakho-ke kungcono ukhethe leyo enesikhathi esifushane sokuhola.

Cabangela isixazululo sokuthumela nezindleko zokuthumela

Uma ungenaye umthumeli wempahla othembekile, futhi ukhetha abahlinzeki ukuba bakusize uphathe izinto, kuzomele ungaqhathanisi amanani omkhiqizo kuphela, kodwa nezindleko zezokuthutha nezisombululo.

Isinyathelo 9. Qinisekisa imigomo yokukhokha ngaphambi kokufaka i-oda.

Ngaphambi kokufinyelela esivumelwaneni nomphakeli wakho, miningi imininingwane ebalulekile okufanele uyinake.

I-invoice ye-proforma

Isivumelwano Sokungadaluli

Isikhathi sokuhola nesikhathi sokulethwa

Izixazululo zemikhiqizo enesici.

Imigomo nezindlela zokukhokha

Enye yezinto ezibaluleke kakhulu inkokhelo.Isikhathi sokukhokha esifanele singakusiza ukuthi ugcine ukugeleza kwemali okuqhubekayo.Ake sibheke izinkokhelo nemibandela yamazwe ngamazwe.

4 Izindlela zokukhokha ezijwayelekile

Ukudlisa imali ngebhange

i-Western Union

I-PayPal

Incwadi Yesikweletu (L/C)

30% Idiphozithi, 70% Ibhalansi Ngaphambi Kokuthekelisa.

30% Idiphozithi, 70% Ibhalansi ngokumelene Nomthethosivivinywa Wokufikela.

Ayikho Idiphozithi, Ibhalansi Yonke Ngokumelene Nomthethosivivinywa Wokufikela.

Inkokhelo ye-O/A.

4 Imibandela yokukhokha evamile

Abahlinzeki baseShayina ngokuvamile bathatha isigatshana sokukhokha esinjalo: idiphozi engu-30% ngaphambi kokukhiqiza, ibhalansi engu-70% ngaphambi kokuphuma e-China.Kodwa kuyehluka kubahlinzeki nezimboni ezahlukene.

Isibonelo, ezigabeni zomkhiqizo ngokuvamile ezinenzuzo ephansi kodwa ama-oda enani elikhulu njengensimbi, ukuze kutholwe ama-oda engeziwe, abahlinzeki bangase bamukele idiphozi engu-30%, ibhalansi engu-70% ngaphambi kokufika echwebeni.

Isinyathelo 10. Khetha isixazululo esingcono kakhulu sokuthumela ngokuya kwesikhathi & okuthandwayo kwezindleko.

Ngemva kokuqeda ukukhiqiza, indlela yokuthumela imikhiqizo evela e-China kuwe isinyathelo esilandelayo esibalulekile, kunezinhlobo ezi-6 ezivamile zezindlela zokuthumela:

I-Courier

Izimpahla zasolwandle

Izimpahla zomoya

Izimpahla zikaloliwe zomthwalo ogcwele weziqukathi

Ulwandle/impahla yendiza kanye ne-courier ye-eCommerce

Ukuthunyelwa kwezomnotho kwe-dropshipping (ngaphansi kuka-2kg)

I-Courier engaphansi kuka-500kg

Uma ivolumu ingaphansi kuka-500kg, ungakhetha i-courier, okuyisevisi ehlinzekwa izinkampani ezinkulu njenge-FedEx, DHL, UPS, TNT.Kuthatha kuphela izinsuku ezingu-5-7 ukusuka e-China ukuya e-USA nge-courier, okushesha kakhulu.

Izindleko zokuthumela ziyahlukahluka kuye ngokuthi uya khona.Ngokujwayelekile u-$6-7 ngekhilogremu yokuthutha isuka eChina iye eNyakatho Melika naseNtshonalanga Yurophu.Kushibhile ukuthumela emazweni ase-Asia, futhi kubiza kakhulu kwezinye izindawo.

Izimpahla zomoya ezingaphezu kuka-500kg

Kulokhu, kufanele ukhethe ukuthutha emoyeni esikhundleni se-courier.Udinga ukuhlinzeka ngezitifiketi zokuthobelana ezihlobene phakathi nenqubo yokugunyazwa kwempahla ezweni oya kulo.Nakuba iyinkimbinkimbi kakhulu kune-courier, uzokonga kakhulu ngempahla yendiza kune-courier.Lokho kungenxa yokuthi isisindo esibalwe ngezimpahla zomoya sincane ngo-20% kune-air courier.

Ngevolumu efanayo, ifomula yesisindo esilinganisiwe yomthwalo womoya iwububanzi obuphindwe ubude, ubude bezikhathi, bese ihlukanisa u-6,000, kanti kwi-air courier lesi sibalo singu-5,000.Ngakho-ke uma uthumela imikhiqizo yosayizi omkhulu kodwa enesisindo esincane, kushibhe cishe ngo-34% ukuthumela ngezimpahla zomoya.

Izimpahla zasolwandle ezingaphezu kuka-2 CBM

Impahla yasolwandle iyindlela enhle yale miqulu yezimpahla.Cishe ku-$100- $200/CBM ukuthunyelwa ezindaweni eziseduze nogu olusentshonalanga ye-US, cishe u-$200-$300/CBM ezindaweni eziseduze nogu olusempumalanga ye-US nangaphezulu kuka-$300/CBM ukuya e-US emaphakathi.Ngokuvamile, inani lezindleko zokuthutha zempahla yasolwandle cishe liphansi ngo-85% kune-air courier.

Ngesikhathi sohwebo lwamazwe ngamazwe, ngesidingo esikhulayo sezinhlobonhlobo zezindlela zokuthumela, ngaphandle kwalezi zindlela ezi-3 ezingenhla, kunezinye izindlela ezintathu ezivame ukusetshenziswa zokuthumela, hlola umhlahlandlela wami ophelele ukuze ufunde imininingwane eyengeziwe.