Inama zidasanzwe zijyanye no gutumiza mu Bushinwa
Ko Nsangiye Gusa nabakiriya bange
Abantu benshi bifuza gutumiza ibicuruzwa mubushinwa, ariko burigihe ntibabura kwizera kubigerageza kubera impungenge zimwe, nkimbogamizi zururimi, inzira yubucuruzi mpuzamahanga igoye, uburiganya, cyangwa ibicuruzwa byiza.
Hariho inyigisho nyinshi zikwigisha uburyo bwo gutumiza mubushinwa, kukwishyuza amadorari amagana nkamafaranga yishuri.Nyamara, benshi muribo ni bayobora ibitabo byishuri-bishaje, bidakwiranye nubucuruzi buciriritse cyangwa abatumiza e-bucuruzi.
Muri ubu buyobozi bufatika, biroroshye kuri wewe kwiga ubumenyi bwose bwibikorwa byose bitumizwa mu mahanga kugirango utegure ibyoherezwa.
Kugirango ubashe gusobanukirwa neza, amasomo ya videwo ajyanye na buri ntambwe azatangwa.Ishimire imyigire yawe.
Aka gatabo kagabanijwemo ibice 10 ukurikije ibyiciro bitandukanye byo gutumiza mu mahanga.Kanda igice icyo ari cyo cyose ufite inyungu zo gukomeza kwiga.
Hafi ya buri mucuruzi mushya cyangwa ufite uburambe azahitamo gutumiza ibicuruzwa mubushinwa kugirango abone inyungu nyinshi.Ariko ikintu cya mbere ugomba gusuzuma nuko ingengo yimari ukwiye kwitegura gutumiza mubushinwa.Ariko, bije iratandukanye nuburyo bwubucuruzi bwawe.
Amadorari 100 gusa yo guta ubucuruzi
Urashobora gukoresha amadorari 29 mukubaka urubuga kuri Shopify, hanyuma ugashora amafaranga mukwamamaza imbuga nkoranyambaga.
$ 2000 + bije kubagurisha e-ubucuruzi bukuze
Mugihe ubucuruzi bwawe bumaze gukura, byari byiza ko utongera kugura ibicuruzwa bitwara ibicuruzwa kubera igiciro kinini.Uruganda nyarwo nuguhitamo kwiza.Mubisanzwe, abatanga ibicuruzwa mubushinwa bazashyiraho byibuze kugura $ 1000 kubicuruzwa bya buri munsi.Hanyuma, mubisanzwe bigutwara $ 2000 harimo amafaranga yo kohereza.
$ 1.000- $ 10,000 + kubicuruzwa bishya
Kuri ibyo bicuruzwa bidakeneye ifumbire, nk'imyenda cyangwa inkweto, ugomba gusa gutegura $ 1000- $ 2000 kugirango uhindure ibicuruzwa ukurikije ibyo ukeneye.Ariko kubicuruzwa bimwe, nkibikombe bidafite ingese, amacupa yo kwisiga ya plastiki, ababikora bakeneye gukora ifu yihariye kugirango babone ibintu.Ukeneye $ 5000 cyangwa niyo 10,000 $.
$ 10,000- $ 20.000+ Kuriubucuruzi busanzwe bwo kugurisha / gucuruza
Nkumucuruzi gakondo utari kumurongo, ugura ibicuruzwa kubatanga hafi yawe.Ariko urashobora kugerageza kugura ibicuruzwa mubushinwa kugirango ubone igiciro cyirushanwa.Byongeye kandi, ntugomba guhangayikishwa nubuziranenge bwa MOQ mubushinwa.Mubisanzwe, ukurikije imiterere yubucuruzi bwawe, urashobora guhura nabyo byoroshye.
Nyuma yo gusesengura ingengo y’imari ukenera, intambwe ikurikira ni uguhitamo ibicuruzwa byiza byatumizwa mu Bushinwa.Ibicuruzwa byiza birashobora kukuzanira inyungu nziza.
Niba uri intangiriro nshya, dore bimwe mubyifuzo byawe:
Ntutumize ibicuruzwa bigenda
Ibicuruzwa bigenda nka hoverboards, mubisanzwe bikwirakwira vuba, niba ushaka kubona amafaranga byihuse mugurisha ibicuruzwa nkibi, ugomba kugira ubushishozi bukomeye bwisoko kugirango umenye amahirwe.Byongeye kandi, sisitemu ihagije yo gukwirakwiza hamwe nubushobozi bukomeye bwo kuzamura birakenewe, kandi.Ariko abatumiza bashya mubisanzwe babura ubwo bushobozi.Ntabwo rero ari amahitamo meza kubacuruzi bashya.
Ntutumize ibicuruzwa bifite agaciro gake ariko bikenewe cyane.
Impapuro A4 nurugero rusanzwe rwubwoko bwibicuruzwa.Abatumiza mu mahanga benshi batekereza ko bigomba kuba inyungu kubitumiza mu Bushinwa.Ariko siko bimeze.Nkuko amafaranga yo kohereza ibicuruzwa nkibi azaba menshi, mubisanzwe abantu bahitamo gutumiza ibicuruzwa byinshi kugirango bagabanye amafaranga yo kohereza, bizakuzanira ibarura rinini kuri wewe.
Gerageza ibicuruzwa bisanzwe bisanzwe-bikoreshwa buri munsi
Mu bihugu byinshi byateye imbere, ibicuruzwa bisanzwe bikoreshwa buri munsi byiganjemo abadandaza binini, kandi abantu mubisanzwe bagura ibicuruzwa nkibi.Kubwibyo, ibicuruzwa nkibi ntabwo ari amahitamo meza kubacuruzi bashya.Ariko niba ugishaka kugurisha ibicuruzwa bisanzwe, urashobora kugerageza guhindura ibicuruzwa kugirango ube umwihariko.
Kurugero, ikirango cya TEDDYBOB muri Kanada kigera ku ntsinzi mugurisha ibicuruzwa byabo bishimishije kandi bidasanzwe.
Gerageza ibicuruzwa bya Niche
Isoko niche bivuze ko hari abanywanyi bake bagurisha ibicuruzwa bimwe nawe.Kandi abantu bazishimira gukoresha amafaranga menshi kubigura, kubwibyo, uzabona amafaranga menshi.
Fata urugero rwagutse rwubusitani nkurugero, abakiriya bacu benshi bigeze binjiza amafaranga arenga 300.000 $.Ariko ROI (kugaruka kubushoramari) yibicuruzwa biri hasi cyane guhera 2019, ntibikwiye ko bagurisha ukundi.
● Nubwo ibicuruzwa ushaka gutumiza mu mahanga, intambwe yingenzi ni ugukora ubushakashatsi buhagije kubyerekeye igiciro cyibicuruzwa mbere.
Ni ngombwa kwiga igiciro cyagereranijwe cyibicuruzwa mbere.Igiciro cyibicuruzwa byiteguye-koherezwa kuri Alibaba birashobora kuba ibipimo ngenderwaho kugirango tumenye igiciro.
Fee Amafaranga yo kohereza nayo ni igice cyingenzi cyibiciro byose.Kuri Express mpuzamahanga, niba uburemere bwa paki yawe burenze 20kgs, amafaranga yo kohereza ni $ 6- $ 7 kuri 1kg.Ibicuruzwa byo mu nyanja ni $ 200- $ 300 kuri 1 m³ harimo ikiguzi cyose, ariko mubisanzwe bifite umutwaro muto wa 2 CBM.
● Fata isuku y'intoki cyangwa imisumari y'urugero, ugomba kuzuza amacupa 2000 ya 250ml yoza intoki cyangwa amacupa 10,000 ya poli yimisumari kugirango wuzuze 2m³.Ikigaragara ni uko atari ubwoko bwibicuruzwa byiza bitumizwa mu bucuruzi buciriritse.
● Usibye ibice byavuzwe haruguru, hari nibindi biciro nkibiciro byicyitegererezo, amahoro yatumijwe hanze.Mugihe rero ugiye gutumiza ibicuruzwa mubushinwa, wagira neza gukora ubushakashatsi bwuzuye kubiciro byose.Noneho uhitemo niba ari byiza gutumiza ibicuruzwa mubushinwa.
Nyuma yo guhitamo ibicuruzwa, icyo ugomba gukora nukubona uwaguhaye isoko.Hano hari Imiyoboro 3 yo kumurongo kugirango ushakishe abaguzi.
Urubuga rwa B2B
Niba ibyo wategetse biri munsi y $ 100, Aliexpress nuguhitamo kwiza kuri wewe.Hano hari ibicuruzwa byinshi nabatanga ibicuruzwa kugirango uhitemo.
Niba ibyo watumije biri hagati y $ 100- $ 1000, urashobora gutekereza DHagte.Niba ufite bije ihagije yo guteza imbere ubucuruzi bwawe bwigihe kirekire, Alibaba nibyiza kuri wewe.
Byakozwe mu Bushinwa na Global Sources ni imbuga nyinshi nka Alibaba, urashobora kandi kuzigerageza.
Shakisha kuri Google mu buryo butaziguye
Google ni umuyoboro mwiza wo gushaka abatanga Ubushinwa.Mu myaka yashize.Inganda nyinshi n’abashinwa n’amasosiyete y’ubucuruzi bubaka imbuga zabo kuri Google.
SNS
Urashobora kandi gushakisha abatanga ubushinwa kubitangazamakuru bimwe na bimwe, nka Linkedin, Facebook, Quora, nibindi. Abashoramari benshi b'Abashinwa bifuza kumenyekana cyane, bityo bakunze gusangira amakuru, ibicuruzwa, na serivise kurubuga rusange.Urashobora kubegera kugirango umenye byinshi kuri serivisi zabo nibicuruzwa, hanyuma, uhitemo niba udafatanya nabo.
Shakisha abatanga imurikagurisha
Hariho ubwoko bwinshi bwimurikagurisha ryabashinwa buri mwaka.Imurikagurisha rya Canton nicyifuzo cyanjye cya mbere kuri wewe, gifite ibicuruzwa byinshi byuzuye.
Sura isoko ryinshi ryabashinwa
Hariho amasoko menshi yo kugurisha ibicuruzwa bitandukanye mubushinwa.Isoko rya Guangzhou nisoko rya Yiwu nibyo byifuzo byanjye byambere.Namasoko manini yo kugurisha mubushinwa kandi urashobora kubona abaguzi baturutse mubihugu byose.
Gusura amahuriro yinganda
Abatumiza mu mahanga benshi bifuza kubona uruganda rutaziguye ruva mu Bushinwa.Rero, amahuriro yinganda ni ahantu heza ho kujya.Ihuriro ryinganda ninganda zikora uturere dukora ubwoko bumwe bwibicuruzwa birashoboka cyane ko bibarizwa kuburyo byaborohera cyane gusangira urunigi rusanzwe no guha akazi abakozi bafite uburambe bujyanye nibikorwa.
Abaguzi benshi rero kugirango uhitemo, ugomba kwitiranya uburyo bwo kumenya utanga isoko nkumufatanyabikorwa wizewe gufatanya.Utanga isoko ni ikintu cyingenzi kubucuruzi bwatsinze.Reka nkubwire ibintu bimwe byingenzi utagomba kwirengagiza
Amateka yubucuruzi
Nkuko byoroshye kubatanga isoko kwiyandikisha mumasosiyete yo mubushinwa niba utanga isoko yibanze kumurongo umwe wibicuruzwa mugihe kirekire nko mumyaka 3 +, ubucuruzi bwabo bwaba buhagaze neza murwego runini.
Ibihugu byoherejwe hanze
Reba ibihugu utanga ibicuruzwa byohereje hanze.Kurugero, mugihe ushaka kugurisha ibicuruzwa muri Amerika, ugasanga utanga isoko ashobora kuguha igiciro cyo gupiganwa.Ariko wiga ko itsinda ryabo ryabakiriya ryibanda kubihugu bikiri mu nzira y'amajyambere, bigaragara ko atari amahitamo meza kuri wewe.
Icyemezo cyo kubahiriza ibicuruzwa
Niba utanga isoko afite ibyemezo byibicuruzwa nabyo ni ikintu cyingenzi.Cyane cyane kubicuruzwa bimwe byihariye nkibicuruzwa bya elegitoroniki, ibikinisho.Gasutamo nyinshi izaba ifite ibisabwa bikomeye byo gutumiza ibicuruzwa hanze.Kandi imiyoboro imwe ya e-ubucuruzi nayo izakora ibisabwa kugirango wemererwe kuyigurisha.
Iyo uganiriye nabaguzi, uzahura ninteruro, Incoterms.Hariho amagambo menshi yubucuruzi atandukanye, azagira ingaruka kubitekerezo byavuzwe.Nzashyiraho urutonde 5 rukunze gukoreshwa mubucuruzi nyabwo.
Amagambo ya EXW
Muri iri jambo, abatanga ibicuruzwa bagusubiramo igiciro cyibicuruzwa byumwimerere.Ntabwo bashinzwe amafaranga yo kohereza.Ngiyo umuguzi ategura gufata ibicuruzwa mububiko bwabatanga isoko.Kubwibyo, ntabwo ari byiza niba udafite imbere yawe cyangwa uri mushya.
Amagambo ya FOB
Usibye igiciro cyibicuruzwa, FOB ikubiyemo kandi amafaranga yo kohereza ibicuruzwa mu bwato mu cyambu cyagenwe cyangwa ku kibuga cy’indege.Nyuma yibyo, utanga isoko nta ngaruka zose zibicuruzwa, ni,
FOB cote = igiciro cyibicuruzwa byumwimerere + igiciro cyo kohereza mububiko bwabatanga ibicuruzwa kugeza ku cyambu cyumvikanyweho mubushinwa + amafaranga yo kohereza ibicuruzwa hanze.
Amagambo ya CIF
Utanga ibicuruzwa ashinzwe kugeza ibicuruzwa ku cyambu mu gihugu cyawe, noneho ukeneye gahunda yo kohereza ibicuruzwa byawe ku cyambu kuri aderesi yawe.
Naho ubwishingizi, ntabwo bifasha niba ibicuruzwa byawe byangiritse mugihe cyo kohereza.Ifasha gusa mugihe ibyoherejwe byose byazimiye.Ni ukuvuga,
CIF cote = igiciro cyibicuruzwa byumwimerere + igiciro cyo kohereza mububiko bwabatanga ibicuruzwa ku cyambu mugihugu cyawe + ubwishingizi + amafaranga yo kohereza hanze.
Nyuma yo gusuzuma amateka yabatanga, hari ibindi bintu 5 byingenzi bizagena uwaguhaye isoko warangije gukorana.
Ibiciro biri hasi birashobora kuzana imitego
Nubwo igiciro ari ikintu cyingenzi ugomba gusuzuma mugihe uhisemo abaguzi, ushobora kuba ufite ibyago byo kugura ibicuruzwa bibi.Ahari ubwiza bwumusaruro ntabwo ari bwiza nkibindi nkibikoresho byoroshye, ingano yibicuruzwa nyabyo.
Shaka ingero zo gusuzuma ubwiza bw'umusaruro rusange
Abatanga ibicuruzwa bose basezeranya kuvuga ko ibicuruzwa byiza byaba byiza, ntushobora gufata amagambo yabo gusa.Ugomba gusaba icyitegererezo mu ntoki kugirango umenye niba zishobora gutanga ibicuruzwa ukurikije ibyo usabwa, cyangwa niba ibicuruzwa byabo bihari aribyo ushaka.
Gushyikirana neza
Niba warongeye gusubiramo ibyo usabwa inshuro nyinshi, ariko uwaguhaye isoko ntabwo yakoze ibicuruzwa nkuko wabisabye.Ugomba gukoresha imbaraga nyinshi kugirango utongane nabo kubyara ibicuruzwa cyangwa gusubiza amafaranga.Cyane cyane iyo uhuye nabashinwa batanga ibicuruzwa batazi neza icyongereza.Ibyo bizagutera kurushaho gusara.
Itumanaho ryiza rigomba kugira ibintu bibiri,
Buri gihe wumve icyo ukeneye.
Umwuga uhagije mubikorwa bye.
Gereranya igihe cyo kuyobora
Igihe cyo kuyobora bisobanura igihe bifata kubyara no kubona ibicuruzwa byose byiteguye koherezwa nyuma yo gutumiza.Niba ufite amahitamo menshi yabatanga kandi ibiciro byabo birasa, nibyiza guhitamo imwe ifite igihe gito cyo kuyobora.
Reba igisubizo cyo kohereza & igiciro cyo kohereza
Niba udafite ibicuruzwa byizewe byohereza ibicuruzwa, kandi ugahitamo abaguzi kugirango bagufashe gucunga ibikoresho, ugomba rero kugereranya ibiciro byibicuruzwa gusa, ariko kandi nigiciro cyibikoresho nibisubizo.
Mbere yo kumvikana nuwaguhaye isoko, haribintu byinshi byingenzi ugomba kwitondera.
Inyemezabuguzi ya Proforma
Amasezerano yo Kutamenyekanisha
Kuyobora igihe no gutanga igihe
Ibisubizo kubicuruzwa bifite inenge.
Uburyo bwo kwishyura hamwe nuburyo
Kimwe mubyingenzi nukwishura.Igihe cyo kwishyura gikwiye kirashobora kugufasha gukomeza amafaranga ahoraho.Reka turebere hamwe kwishura mpuzamahanga.
4 Uburyo rusange bwo kwishyura
Kwimura insinga
Western Union
Kwishura
Ibaruwa y'inguzanyo (L / C)
30% Kubitsa, 70% Amafaranga asigaye mbere yo kohereza hanze.
30% Kubitsa, 70% Kuringaniza Kurwanya Umushinga.
Nta Kubitsa, Kuringaniza Byose Kurwanya Umushinga.
O / Kwishura.
4 Amasezerano yo kwishyura
Abatanga ibicuruzwa mu Bushinwa bakunze gufata ingingo nkiyi yo kwishyura: 30% kubitsa mbere yo gukora, 70% asigaye mbere yo koherezwa mubushinwa.Ariko biratandukanye kubatanga inganda ninganda zitandukanye.
Kurugero, kubicuruzwa byibicuruzwa mubisanzwe bifite inyungu nke ariko ibicuruzwa bifite agaciro kanini nkibyuma, kugirango ubone ibicuruzwa byinshi, abatanga ibicuruzwa barashobora kwemera kubitsa 30%, 70% asigaye mbere yo kugera ku cyambu.
Nyuma yo kurangiza umusaruro, uburyo bwo kohereza ibicuruzwa mubushinwa kuri wewe nintambwe ikurikira, hariho ubwoko 6 busanzwe bwo kohereza:
Courier
Ubwikorezi bwo mu nyanja
Ubwikorezi bwo mu kirere
Imizigo ya gari ya moshi yuzuye imitwaro yuzuye
Inyanja / indege yongeyeho ubutumwa kuri eCommerce
Kohereza mubukungu kubitonyanga (munsi ya 2kg)
Courier iri munsi ya 500kg
Niba ingano iri munsi ya 500kg, urashobora guhitamo ubutumwa, ni serivisi itangwa namasosiyete akomeye nka FedEx, DHL, UPS, TNT.Bifata iminsi 5-7 gusa kuva mubushinwa kugera muri Amerika na courier, byihuta cyane.
Amafaranga yo kohereza aratandukanye.Mubisanzwe amadolari 6-7 kuri kilo yo kohereza mubushinwa muri Amerika ya ruguru no muburengerazuba bwu Burayi.Nibihendutse kohereza mubihugu byo muri Aziya, kandi bihenze mubindi bice.
Ibicuruzwa byo mu kirere hejuru ya 500kg
Muri iki gihe, ugomba guhitamo ibicuruzwa byo mu kirere aho guhitamo ubutumwa.Ugomba gutanga ibyemezo bijyanye no kubahiriza mugihe cya gasutamo mugihugu ugana.Nubwo bigoye cyane kurenza ubutumwa, uzigama byinshi mumizigo yo mu kirere kuruta ubutumwa.Ibyo biterwa nuko uburemere bwabazwe nubwikorezi bwo mu kirere bugera kuri 20% ugereranije no kohereza ikirere.
Kubunini bumwe, uburemere bwibipimo byubwikorezi bwo mu kirere ni uburebure bwikubye inshuro, uburebure bwikubye, hanyuma ugabanye 6.000, mugihe kubohereza indege iyi shusho ni 5.000.Niba rero wohereje ibicuruzwa binini ariko bifite uburemere bworoshye, ni hafi 34% bihendutse kohereza ibicuruzwa bitwara ikirere.
Ubwikorezi bwo mu nyanja hejuru ya 2 CBM
Ubwikorezi bwo mu nyanja nuburyo bwiza kuri ibyo bicuruzwa.Ni amadorari 100- $ 200 / CBM yohereza mu turere twegereye inkombe z’iburengerazuba bwa Amerika, hafi $ 200- $ 300 / CBM mu turere twegeranye n’inyanja y’iburasirazuba bwa Amerika hamwe n’amadolari arenga 300 / CBM muri Amerika yo hagati.Mubisanzwe, igiciro cyose cyo kohereza ibicuruzwa byo mu nyanja kiri munsi ya 85% ugereranije nubutumwa bwo mu kirere.
Mugihe cyubucuruzi mpuzamahanga, hamwe nubwiyongere butandukanye bukenewe muburyo bwo kohereza, usibye inzira 3 zavuzwe haruguru, hariho ubundi buryo butatu bukoreshwa muburyo bwo kohereza, reba ubuyobozi bwanjye bwuzuye kugirango umenye amakuru arambuye.
